Intention in Photography – Finding Direction in Our Images
What does intention in photography really mean? Why do we take the pictures we take – and what do we want to express with them? In this article, I share reflections from a recent talk I gave for Se Utover, about how awareness and small projects can give more direction and meaning to our photography.
Sometimes, my photography feels random. I capture everything and nothing – and end up with images that don’t really connect. That’s when it helps to ask myself a few simple questions:
- What is my photographic voice?
- Why do I photograph?

- What do I want my images to communicate?
A simple definition of intention is: a conscious direction, an inner compass for why and how we photograph. Intention is not necessarily about creating perfect results, but about the experience and meaning behind the images.
Projects that Create Direction
One way to work with intention is through small projects. By setting a frame for ourselves, something shifts: we become more aware, curious, and creative.
Some of my projects have been:
- Cats I Meet – practicing portraits of cats I encounter.

- Dogs I Meet – the same idea, but with dogs.

- Cyclists – trying to capture the feeling of speed.

- Reflections – water, windows, and mirrored surfaces.

Through these projects, I find direction – but also freedom. I can run several projects at the same time, and I don’t have to commit to just one path.
The Benefits
Working with intention makes me more focused. I explore more deeply, discover new ways of seeing – and grow as a photographer!

“The camera is an instrument that teaches people how to see without a camera.” – Dorothea Lange
Conclusion:
Intention in photography isn’t about limitation, but about giving yourself direction. And sometimes, it’s through small projects that we discover our true photographic voice.
👉 Have you tried setting up your own photography project?

